Hospice Unique Boutique needed a rack card, but before we could do that, they needed a logo. They already had a sign on their building, so the next step was to use that as a basis for the logo. The finished design had to be something that was both eye-catching and visually related to their sign. Looking at color psychology and visual appeal, we decided to shift the yellow and blue of the sign into yellow and purple, to denote quality and caring. The shape of the sign and the calligraphic letterforms were its other distinguishing characteristics, so a font was chosen that would retain the feel of the calligraphy, and the oval was kept, though slimmed down somewhat. The angled words create an active feel, and the fact that they are both at the same angle and in the same font allows them to be seen as a single visual unit, despite the difference in size.
Hospice Unique Boutique (the HUB), is a non-profit, high quality resale shop supporting end-of-life care in the Rogue Valley. If you haven’t visited it yet, please stop in and support them. You can shop, donate gently used goods, or ask about volunteering.
Hospice Unique Boutique
1618 Ashland Street (map)
Ashland, OR 97520
541-488-7805
