While working at Morgan & Chase, I was asked to create a certificate. The concept was to make it fun and whimsical. Management wanted a way to encourage employees to give them their ideas and suggestions to improve morale, efficiency, and practices in the company.
While I could have made this look more like a traditional certificate, it would have added formality and ended up being counter to the concept of the certificate itself. By using a cartoon image and adding humor to the text, it carried a more personal feeling. It didn’t hurt that the name on the signature line was fake (an inside joke within the company).
Portfolio: Good Idea certificate
September 16th, 2009 § 0